On Thursday, several environmental organizations — including the Natural Resources Defense Council (NRDC), the Sierra Club, the National Wildlife Federation (NWF), and the Union of Concerned Scientists (UCS) — launched a new fleet fuel-efficiency campaign.

The campaign is urging the White House to adopt a fleet-wide fuel efficiency goal of 60 mpg, on average, by model year 2025. In addition to the drastic increase in fleet fuel efficiency, the new campaign could reduce greenhouse gas pollution to a maximum of 143 grams-per-mile during the same time period.

The campaign is also calling for an increase in fuel efficiency in long-haul trucks, medium-duty trucks, and heavy-duty trucks. The coalition is urging a mandated 35 percent reduction in fuel consumption by long-haul trucks pulling standard van trailers by model year 2017.

The recommendation for medium and heavy-duty trucks is less specific. The group would like to see these vehicles achieve the maximum fuel efficiency allowed by current technology that is also cost-effective.

If these changes are implemented by the Department of Transportation and the Environmental Protection Agency, the nation could realize a 535 million metric ton reduction in carbon dioxide pollution by 2030 and reduce our use of oil by at least 49 billion gallons per year during the same time period.

In addition to sending a letter to President Obama, the coalition of environmental organizations also launched the Go 60 mpg website. Americans are invited to join the coalition by showing their support for these strict fuel efficiency standards and can do so by quickly filling out an online form. Once the form is submitted, a letter will be created and forwarded on to the White House showing support for the 60mpg goal.

For more information on the Go 60 mpg campaign, download the letter to President Obama (PDF) from the coalition of environmental organizations or visit the Go 60mpg website.