While automakers like Ford continue to make improvements in fuel efficiency, they are always looking for other ways to reduce a vehicle’s environmental footprint. One way to do this is by using recycled products elsewhere in the vehicle. Ford already uses recycled and bio-based products in their vehicles, but they are starting to get a bit more creative with their use of recycled goods. The company will be using recycled cotton from blue jeans in the interior of the 2012 Ford Focus.
"Ford is continually looking for greener alternatives," said Carrie Majeske, product sustainability manager. "One of our key goals is to use more recycled or renewable materials without compromising performance or durability. Recycled content is a way to divert waste from landfills and reduce the impact of mining virgin material."
Each new Ford Focus will have roughly two pairs of average-sized American jeans in it. The recycled blue jeans will be used as both sound absorption material and carpet backing. The recycled cotton is just one of several recycled products used in Ford vehicles. The company already uses recycled resin in the underbody of the vehicle and recycled yarn on seat covers.
In addition to recycled products, Ford also uses other eco-friendly materials including soy foam seat cushions and natural-fiber plastic in center interior components. Companies like Ford are realizing that there is more to an eco-friendlier vehicle than simply fuel efficiency. The company’s use of recycled products and bio-based materials is helping divert waste from landfills and giving a new life to previously used consumer goods.
The 2012 Ford Focus, complete with recycled blue jeans, is expected to receive a 40-mpg highway rating. The fuel-efficient sub-compact will be available in early 2011.