In five days, football fans across the country and around the world will be watching the Super Bowl battle between the New York Giants and New England Patriots. The rest of the country will be keeping an eye on the expensive yet highly creative ads. Acura is jumping into the Super Bowl ad arena for the first time this year to help promote the upcoming re-release of the Acura NSX. The company is going big by featuring Jerry Seinfeld and Jay Leno in a battle for the illustrious number one ticket.

 

A random supercar shopper managed to snag the first spot on the Acura NSX waiting list and super rich celebrity Jerry Seinfeld is shocked — how could he possibly hold anything but the number one ticket? He immediately tries to woo the customer into giving up his winning ticket. Does Seinfeld succeed? What does Jay Leno have to do with all of this?

 

The good news is, the nation won’t have to wait until Sunday to get the answers to these questions. Acura released its Super Bowl ad in advance of the big game, and although the ad was just uploaded to YouTube.com yesterday, it has already garnered 950,000 hits.

 

While many of these hits came from Super Bowl ad addicts, it's safe to say that some of the hits came from fans of the 1990s-era NSX who want to get a glimpse of the new concept. Acura just revealed the NSX during the 2012 North American International Auto Show in Detroit. The V6 mid-engine super car, which will be built at a dedicated Ohio manufacturing plant, is expected to be available in 2015.

 

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