To celebrate the launch of the complete "Star Wars" saga on high-definition Blu-ray, Lucasfilm is using the opportunity to squeeze a bit of good out of fans and help raise cash to find a cure for cancer.
Using snippets from the original trilogy (likely because the prequels were so much less memorable), stars like Aziz Ansari, Zach Galifianakis, Bill Hader, Ed Helms, Ken Jeong, Jaime King, Seth Rogen, Andy Samberg, Emma Stone and Samuel L. Jackson all provide hilarious impresonations.
The Use the Force For Good intiative will benefit Stand Up To Cancer!, a nonprofit that has succesfullly raised hundreds of millions in funds for cancer research. Besides "Star Wars"-themed SU2C T-shirts, Lucasfilm is auctioning off rare items and incredible meet-and-greets on eBay (including dinner with famed directors George Lucas, Chris Columbus, Francis Ford Coppola, Phillip Kaufman and John Lasseter.) Major League Baseball will also host "Star Wars"-themed nights at various ballparks, with a portion of proceeds benefiting SU2C.
“Lucasfilm joining with eBay, Major League Baseball and a wonderful group of actors is an amazing force for good being brought to bear in Stand Up To Cancer’s fight against this disease, and we are profoundly grateful,” said SU2C co-founder Sue Schwartz. “With one in two men and one in three women diagnosed in their lifetimes, cancer affects us all. SU2C’s mission is to persuade each and every person to support the scientists working to end cancer, and this initiative gives legions of 'Star Wars' fans fun and easy ways to do that.”
Check out the amusing PSA below.