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Tuesday, May 21, 2013
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    What's this?
Do you have an idea that could end childhood obesity?
National non-profit is offering $10K for the best idea to help our kids lead healthier lifestyles.
Wed, Nov 07 2012 at 7:33 PM
 6

Related Topics:

Healthy Living, Obama
Michelle Obama and kids exercising on the White House lawn

Photo by LetsMove.gov/sxc.hu

Here's the bad news: About 12.5 million kids in the U.S. are obese and 11 million more are overweight.
 
Here's the good news: Americans have begun to recognize the problem and are actively looking for solutions to start turning these numbers around.
 
Two years ago, First Lady Michelle Obama launched her Let's Move campaign, an initiative that hopes to solve the childhood obesity epidemic within one generation. The premise behind Let's Move is to get everybody — parents, elected officials, school officials, health care professionals and private sector companies — working together to reduce childhood obesity.
 
To support this campaign, the non-profit organization, Partnership for a Healthier America, has launched The End Childhood Obesity Innovation Challenge, which aims to solicit ideas from people across the country to end childhood obesity.
 
The aim is to get a pool of ideas from Americans from all walks of life on the best way to tackle the childhood obesity epidemic. According to the PHA, they are looking for ideas — not business plans — from as many people as possible to tap into the ingenuity of Americans on building a healthier future for our kids.
 
So here's how it works. Come up with an idea on how to end childhood obesity. Create a two and a half minute (or less) video describing your idea. If your video is selected, it will be posted on the official End Childhood Obesity Innovation Challenge website where the public will vote for their favorite idea. In January 2013, three finalists will be named and invited to present their entrepreneurial ideas at the 2013 Building a Healthier Future Summit in March. The winning idea will receive $10,000 along with the financial, business and marketing advice on ways to turn it into a reality.
 
Think you have an idea that could reduce childhood obesity? Let's hear it! You could win $10K and help an entire generation of children get on a path toward healthier living.
 
The deadline for applications is Fri., Nov., 2012. Here's the link for more information on the End Childhood Obesity Innovation Challenge.

The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.

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Comments: 6
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anonymous
Len Saunders Nov 21 2012 at 5:24 PM

Childhood Obesity is a real concern. We don't want this generation of children to have a shorter life expectancy than their parents.
Len Saunders
www.lensaunders.com

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radfatty
radfatty Nov 15 2012 at 12:03 AM
I would like to recommend the free NAAFA Child Advocacy ToolkitSM (CATK) to assist you looking at programs. The total health of our nation's children is a serious responsibility. The NAAFA Child Advocacy Toolkit shows how Health At Every Size® takes the focus off weight and directs it to healthful eating and enjoyable movement. It addresses bullying, building positive self-image and eliminating stigmatization of large children. Additionally, the CATK lists resources available to parents and educators
.... More
or caregivers for educational materials, curriculum and programming that is beneficial for all children. It can be found at:http://issuu.com/naafa/docs/naafa_childadvocacy2011combined_v04?viewMode... It is my hope that you will take this opportunity to look at the information held in the CATK and keep what is included in mind when making decisions regarding the children in your charge.
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anonymous
zlimm123 Nov 09 2012 at 8:36 AM

The Zlimm123 weight loss program has 20 habits - all of which apply to kids too. The only single difference is that kids are often better growing into their weight rather than losing it.
www.zlimm123.com

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gomike824's picture
gomike824 Nov 08 2012 at 10:46 AM

We are working to fight childhood (and adult) obesity at the nutritious food education level aimed at parents. You can learn more at indiegogo.com/eathealthynow?a=1651966.

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anonymous
Beverly Nov 08 2012 at 10:20 AM
Stop the "only formula for the first year" crap. Baby formula is very high calorie and starts the downward slippery slope. And, most importantly, DON'T take the kids to fast food places and start them on French fries at the age of "whenever they get teeth." Parents being irresponsible are a big part of the problem. To shut a kid up, give them a treat that is high in sugar and or fat (sweetened cereal for older babies is a big part of the problem too). Bottom line: parents need to do a better
.... More
job of nourishing their children.
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anonymous
kate Nov 07 2012 at 8:27 PM

you have to start with the parents. educate the parents from the child's birth, support them and it does work.

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