Here's the bad news: About 12.5 million kids in the U.S. are obese and 11 million more are overweight.
Here's the good news: Americans have begun to recognize the problem and are actively looking for solutions to start turning these numbers around.
Two years ago, First Lady Michelle Obama launched her Let's Move campaign, an initiative that hopes to solve the childhood obesity epidemic within one generation. The premise behind Let's Move is to get everybody — parents, elected officials, school officials, health care professionals and private sector companies — working together to reduce childhood obesity.
To support this campaign, the non-profit organization, Partnership for a Healthier America, has launched The End Childhood Obesity Innovation Challenge, which aims to solicit ideas from people across the country to end childhood obesity.
The aim is to get a pool of ideas from Americans from all walks of life on the best way to tackle the childhood obesity epidemic. According to the PHA, they are looking for ideas — not business plans — from as many people as possible to tap into the ingenuity of Americans on building a healthier future for our kids.
So here's how it works. Come up with an idea on how to end childhood obesity. Create a two and a half minute (or less) video describing your idea. If your video is selected, it will be posted on the official End Childhood Obesity Innovation Challenge website where the public will vote for their favorite idea. In January 2013, three finalists will be named and invited to present their entrepreneurial ideas at the 2013 Building a Healthier Future Summit in March. The winning idea will receive $10,000 along with the financial, business and marketing advice on ways to turn it into a reality.
Think you have an idea that could reduce childhood obesity? Let's hear it! You could win $10K and help an entire generation of children get on a path toward healthier living.
The deadline for applications is Fri., Nov., 2012. Here's the link for more information on the End Childhood Obesity Innovation Challenge.