Elizabeth Hurley helps set world record for Breast Cancer Awareness Month
"We are thrilled to be creating a new Guinness World Record commemorating an important initiative started by Evelyn Lauder 11 years ago," said Hurley. "It's an honour and privilege to travel around the world with Evelyn, illuminating landmarks in pink and sharing our awareness with everyone we meet."
By turning these landmarks pink, the campaign's goal is to drive awareness, motivating women to see their doctors regularly, perform a monthly breast self exam, and get an annual mammogram if they're over the age of 40.
"Our goal is to spread this message to women in all corners of the world," added Hurley.
To learn more about the Estee Lauder Pink Ribbon campaign, (which has raised almost $323 million over the past 16 years), hit their official website here.
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