Fast food gets greenwashed
McDonald's, Burger King and Domino's Pizza take on token green projects but leave their carbon-intensive menus intact.
Thu, Jul 09, 2009 at 4:56 PM
Don’t you love it when huge food corporations don’t actually make their food healthy and sustainable but make token attention-getting green moves? A few of note:
>> Domino’s Pizza cleans streets with GreenGraffiti
. Greenwashing — literally! Basically, the pizza company’s using a high-pressure water sprayer to create its American Legends pizza ads in L.A., NYC, and Philadelphia — then sending out press releases touting its “environmentally-friendly and potentially controversial marketing campaign.”
>> Burger King’s installing electricity-producing speed bumps
. Writes Lloyd Alter in Treehugger: “Where do I start? With the carbon footprint of drive-in restaurants, to the idling while waiting for the burger, to the carbon footprint of raising meat and making hamburgers? The installation of this at a burger joint is laughable. The energy it will generate is negligible, and it probably will take 20 years to recover the energy in it’s manufacture.”
Now, for one fast-food restaurant that’s doing it right:
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