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Jenn Savedge

Ga. draws fire for grim childhood obesity PSAs

Georgia's controversial new PSAs take a strong stand against childhood obesity.

Wed, Jan 04 2012 at 1:00 PM EST

 
Officials in Georgia have decided to take a strong stance against childhood obesity in their state. Their new motto, "Don't Sugarcoat It, Georgia," gives a good indication of the new approach.
 
"We felt like we needed a very arresting, abrupt campaign that said: 'Hey, Georgia! Wake up. This is a problem,' " Linda Matzigkeit, a senior vice president at Children's Healthcare, a co-sponsor of the new campaign, told the Atlanta Journal-Constitution.
 
The hallmark of Georgia's new anti-childhood-obesity campaign is a series of public service announcements featuring overweight children who describe how their weight has negatively affected their lives. Health issues, kids picking on them, low-self-esteem — it's all out there in black and white.
 
There are five ads total, each featuring five different overweight children. They are part of a $50 million campaign in Georgia to combat the state's skyrocketing level of childhood obesity and the nation's second-worse obesity rate behind Mississippi.
 
"Ignoring this problem is what got us here," Strong4Life says on its website. "It's time to wake up." 
 
What do you think of Georgia's new ads? Are they on-target or overly harsh?
 
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Related Topics: Health & Well Being, Raising Healthy Kids

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anonymous
Eddy 01/04/2012 20:19 PM

Kudos to the State of GA - obesity rates are starting hitting epidemic proportions and that doesn't include those that are just overweight. I looked at the health of the US population in one of my grad school classes and was quite shocked at the trends that I uncovered. The cost on society as a whole is very high.

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anonymous
Anna 01/04/2012 12:23 PM

The Anti Obesity drug makers and diabetes drug makers take in 10 billion$$$$ every year with no cure!!

Food Chemicals are the cause of the diabetes and obesity crisis

The FDA and Drug makers know this and are laughing to the Billionaire$$$ bank

The food chemicals break the gut(insulin) and this is the cause of the diabetes and obesity crisis

A filmmaker has been reversing diabetes and Obesity in now 10 countries and the drug makers do not promote the story .... More

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