Mark Zuckerberg has publicly revealed his annual personal challenge to the world — and unlike previous goals of learning Chinese or wearing a tie every day, this one is sparking quite the discussion.

In an email to Fortune magazine yesterday, the Facebook creator said that since the beginning of the year he has been eating only the meat of animals that he has personally killed.

"I started thinking about this last year when I had a pig roast at my house," he wrote. "A bunch of people told me that even though they loved eating pork, they really didn't want to think about the fact that the pig used to be alive. That just seemed irresponsible to me. I don't have an issue with anything people choose to eat, but I do think they should take responsibility and be thankful for what they eat rather than trying to ignore where it came from."

As a result of this new challenge, Zuckerberg says that he's eating healthier food and less meat — and learning a tremendous amount about sustainable farming and the humane raising of livestock. "It's easy to take the food we eat for granted when we can eat good things every day," he added.

Reaction around the Internet has been mainly positive, with some vegetarians even praising the 27-year-old for taking steps to learn more about where his food comes from.

"I totally applaud his choice," wrote one commenter on Mashable. "It's hypocritical and cowardly to hire a 'hitman' to murder animals for you to eat yet cry foul when someone is brave enough to do it themselves."

"Good for him — people are so disconnected from what eating meat really means," said another. "People don't associate the steak on their plate to a cow that was once roaming in a field (or more likely, living on a mass-production farm and being pumped full of hormones)."

"If nothing else, Mark is more honest than those hypocrites who claim they couldn't kill with a Big Mac in one hand and a KFC drumstick in the other," wrote one vegetarian over on MSNBC. "I don't feel that he's right for what he does but he's better than the rest who can't stand to think of what they're eating."

Of course, others are saying just the opposite. "Obviously, he has lost his marbles," commented a user on Fortune.

What do you think? Is Zuckerberg's decision to walk this road something all meat-eaters should consider? Could you take a life to eat a burger?

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