Naked Juice in recycled bottles | MNN - Mother Nature Network

Naked Juice in recycled bottles

Naked Juice's new bottles are made from 100% post-consumer recycled materials!

Fri, Jul 31 2009 at 6:54 PM

Noticed the new recycled Naked Juice bottles? I haven’t seen them in stores yet, but got a sample in the mail. The new bottles look like the old bottles — except they’re made of 100 percent post-consumer recycled materials and have little recycling signs on them announcing that fact.

Naked Juice reNEWabottle press pack

So far, just the big 32 oz. bottles are recycled versions — or reNEWabottles, as Naked calls them (PDF) — but the company plans to transition all bottles into reNEWabottles in 2010. The recycled bottles are recyclable, too!

I’d drink more Naked if the juice were organic — but for now it’s just the containers that are getting greener. Naked juice does use Rainforest Alliance certified bananas — which are better options than regular bananas, but controversial, since the Rainforest Alliance’s standards tend to be lower than that of other ethical labels.

I did drink a few Naked juices after getting the reNEWabottle package though — and have discovered they make decent vodka mixers.

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anonymous

eromers Sep 23 2011 at 1:04 PM

In terms of reducing our impact, I recently saw some pieces on some news show like CNN and The Journal with Joan lunden on PBS that were talking about the importance of industry stepping it up in the area of recycling. Many haven’t caught up yet, but it is exciting to see some who have like Naked. We still have much to improve but there is hope in the direction many are taking.

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anonymous

Diane J. Aug 01 2009 at 9:08 AM

Since I live in Costa Rica, I haven’t had a chance to try Naked Juice, but hear it’s delicious. But since I live here, working for the Rainforest Alliance, I have had seen the huge difference Rainforest Alliance certification has made on the way bananas are grown, so I’m confused by your comment about the standards. I guess you are thinking about agrochemicals. Rainforest Alliance certification allows very carefully managed use of some agrochemicals (but those on the “Dirty Dozen” list

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are prohibited). Bananas are vital to the economy of this country, and it’s pretty much impossible to grow fruit organically in the tropics on large farms, where thousands of people are gainfully employed. But then, organic auditors to not check to make sure these workers and their family have good housing, education and health care, as does Rainforest Alliance Certified, which places equal emphasis on social, environmental and economic standards. The trusted certification programs are members of International Social and Environmental Accreditation and Labelling Alliance (isealalliance.org). As you imply: Smart consumers look for smart labels.

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