For their first commercial advertisement in over 15 years, Linda McCartney Foods, the vegetarian company founded by the late wife of Beatle Paul McCartney, is mixing a bit of old with new.
The company today released a preview of the beautifully animated ad, set to air in the UK on January 28th, that features music by Paul McCartney and narration by singer-songwriter Elvis Costello. The campaign was created to promote a new line of frozen meat-free dishes.
"Produced by world renowned Passion Pictures, whose other work includes projects for The Beatles and The Gorillaz, the animation transports viewers into a fairy-tale world where characters including Horse boy, Napoleon Dog and Ballerina Cat join the McCartney family in a musical fanfare that culminates with a woodland feast," a statement reads.
Also on MNN: Paul McCartney releases vegetarian cookbook
The effort marks the first time that Paul McCartney has specifically recorded a song for a commercial - in this case, a re-recording of a B-side track from his 1971 album "Ram."
Says Costello, a vegetarian since the early 80's: "Linda always talked well and made it seem that you wouldn't be joining a secret weird society by being vegetarian."
Check out the commercial below.
The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.