Butter and Paula Deen, together at last.
The 66-year-old has pulled the culinary curtain back on her new line of Paula Deen finishing butters. The five flavors (Southern Grilling Butter, Lemon Dill Butter, European Style Butter, Sweet Citrus Zest Butter and Garden Herb Butter) made their debut at Wal-Mart last week and will soon be available at Walgreens and on QVC. Were this the Paula Deen of old, one might expect such butters to be a main ingredient in every single recipe, but after revealing her Type II diabetes fight last year
, the Southern chef has vowed to make healthy eating a part of her shtick.
Deen says these finishing butters “let cooks bring a wonderful fresh butter taste to various dishes while just adding butter to the end of the cooking process.” In other words, fewer calories, same great taste.
Unfortunately for Deen, it's likely going to be some time before anyone takes her new healthy living approach seriously. After all, this is the same woman who not only promoted Krispy Kreme Burgers (which sandwiches a meat and butter-slathered fried egg between two doughnuts) and Fried White Chocolate Cheesecake, but also had her 2005 "Kitchen Classics
" cookbook named as "one of the worst of the decade."
Nevertheless, she's moving ahead with changes not only to her growing brands, but also her personal lifestyle. Earlier this year, Deen revealed she had lost more than 40 pounds thanks to exercise, low-fat meals and an increase in vegetables.
"I’ve changed the landscape of my plate. I’ve learned that what’s on my plate and portion size are real important. I’m careful about how many carbs I’m eating and I make sure to double up on my veggies at every meal. Moderation is key,” she told Yahoo! Health
." I am focused on maintaining a healthier lifestyle and keeping my diabetes under control by eating healthy, exercising, and taking my medication. A big part of this has been recreating some of my favorite meals to make them diabetes-friendly."
In addition to her new line of butters, Deen is also releasing vegetable tortilla chips and low-fat chocolates. A portion from the sales of her products will benefit her Bag Lady Foundation
, which provides meals for women and children in need.
“It is such an honor to be able to not only let the everyday cook bring special fresh meals, quality ingredients and great-tasting snacks to their tables to share with their friends and families, but it is an overwhelming joy to able to give back to communities across the country through The Bag Lady Foundation,” Deen said in a statement. “It is my dream that in the years to come, I’ll be inspiring the next great cooks to enjoy the best ingredients and products available today with their families, friends and those they love.”
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