Russell Simmons is taking his love for yoga and turning it into a business opportunity.
"I see yoga brands continuing to grow," he told Women's Wear Daily back in March. "I'm doing this because of my passion for yoga, not because I'm that kind of business guy."
A vegan since 1998, the 54-year-old Simmons has spoken many times about the benefits of yoga, meditation and the health advantages of an animal-free diet.
"Yoga continues to teach me many things, perhaps the most important is the concept of non-violence in EVERY aspect of your life as a global citizen of the world," he wrote in an article for Ellen DeGeneres's website
. "The more I opened myself up to the idea of the full scope of exactly what non-violence translates to, the less interested I became in consuming the energy associated with the flesh of an animal that only knew suffering in his/her life and pain and terror in its death.
"The more I learned about factory farming and the cruelty animals raised for food must endure before they are led (or dragged) to slaughter, the more I realized that I could not, in good conscience, be a contributor to such violence."
According to Simmons, Tantris will include womenswear, menswear, yoga mats, pillows, meditation beads and scented candles. There are also plans to expand it to Tantris stores, yoga studios, juice bars and a vegan restaurant.
You can expect the full collection to debut at department stores, health spas and other outlets just in time for the holiday season.