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Trader Joe's recycled juice bottles
Both Trader Joe's and Naked Juice now use 32-ounce juice bottles made with 100 percent recycled materials.
Mon, Feb 01 2010 at 6:01 PM
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Photos by Siel
Last year, Naked Juice announced with much fanfare its reNEWabottles — made of 100 percent post-consumer recycled materials.
Last week, I discovered that another company’s made the switch to recycled bottles with a lot less hullabaloo. That company? Trader Joe’s.
Look at a 32-ounce bottle of Trader Joe’s brand juice, and you’ll see a recycled symbol with a “100″ inside it embossed near the top (a close look above). That looked exactly like the sample bottles Naked had sent me last year — so I tried turning over Trader Joe’s bottle — to find that it is indeed 100% recycled and recyclable too!
Neither company’s juice smoothies are organic, but green shoppers will be glad to know that more companies are adopting greener packaging — especially since a 32-ounce bottle of Naked Juice’s Green Machine costs $5.99 at Whole Foods, while the same-sized bottle of Trader Joe’s Very Green Juice costs $3.99. Honestly, my taste buds can’t tell the difference between the two. Can yours?

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In terms of reducing our impact, I recently saw some pieces on some news show like CNN and The Journal with Joan lunden on PBS that were talking about the importance of industry stepping it up in the area of recycling. Many haven’t caught up yet, but it is exciting to see some who have like Naked. We still have much to improve but there is hope in the direction many are taking.