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Traitor Joe's devours endangered fishGreenpeace launches a spoof website to go after Trader Joe's unsustainable seafood selection,. Mon, Jul 06 2009 at 11:39 AM EST
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![]() Remember how Trader Joe’s got an F on Greenpeace’s Sustainable Seafood Guide? The bad news for the popular retailer doesn’t stop there. Apparently, scoring even lower than Target and Wal-Mart when it comes to sustainable seafood has made Trader Joe’s a target for Greenpeace’s latest campaign: Traitor Joe’s.
![]() Greenpeace activists are protesting Trader Joe’s fishy policies both on land and line. San Francisco stores were treated to a fishy show — two activists dressed up as the endangered orange roughy, plus more activists in Hawaiian shirts like those worn by Trader Joe’s employees asking customers to vote for sustainable seafood.
![]() I think the funnier part of the protest’s on Twitter though. @TraitorJoes tweets snarkily, defending his right to deplete the oceans of fish. The Traitor Joe’s spoof website welcomes visitors to its “one-stop-shop for ocean destruction”: “My favorite fish to devour are Chilean sea bass and orange roughy.”
Even before Traitor Joe’s launched, enviro foodies oft complained of Trader Joe’s fishy practices — the chain actually comes in dead last in Greenpeace’s rankings of any national store — which makes me think that at this point, Trader Joe’s has a simple profit motive for adopting better seafood policies. We’ll see what new fishy stories emerge as the Traitor Joe’s campaign hooks more Twitter followers.
Photos: Kim White / Greenpeace
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Comments
Anonymous
07/13/2009 08:24 AM
You better check your "facts" before you write such a disparaging, snarky article. Trader Joe's doesn't contribute to any interrogation put forth by Greenpeace, and therefore Greenpeace has to resort to the usual environmental FUD tactics that many "goodwill" organizations have exhibited in the past. What's worse, is that every arbitrary hippie blogger under the sun is willing to bend towards their every word -- further demonstrated by this post here. It doesn't help that Trader Joe's is a.... More
Randolf
07/07/2009 20:01 PM
I might as well get your name right, I suppose.
Randolf
07/07/2009 19:35 PM
Oh come on Cassen, please stop insulting our intelligence! And Greenpeace just “happened” to have created a spoof “Tratior Joe’s” site with hours of releasing your report, but completely ignored Costco and everyone else? You at Greenpeace know you will get the most results by targeting TJ’s, similar to what happened a few years back when you SPECIFICALLY appealed to their customers to ask them to stop selling cruelty-free eggs. (which TJ’s eventually did) I mean, what.... More
Casson
07/07/2009 15:42 PM
And by "above", I meant "below". Sorry.
Casson
07/07/2009 15:39 PM
It's important to consider that there is more than number of species currently sold at stake here. Trader Joe's, unlike many of the other retailers examined under our report, has no sustainable seafood policy whatsoever. As such, there is no barrier preventing them from bringing in any number of endangered fish tomorrow, even if they don't sell them today. Trader Joe's also does not participate in any sort of sustainability initiatives, industry-led or otherwise. Even many conventional.... More
Anonymous
07/07/2009 02:43 AM
Trader Joe's DOESN'T EVEN SELL monkfish, chilean sea bass, and several others on the list. Might want to check your facts before you get in the fish costume and embarrass yourselves.
Anonymous
07/06/2009 16:39 PM
Trader Joe's doesn't actually sell several of the types of fish that greenpeace claims they do. Trader Joe's doesnt like to give out detailed information to outside orginizations like greenpeace and because of that, greenpeace created false information and lowered their score for refusing to cooperate with them. it's true they sell orange roughy, but look at the entire report on all the other grocery stores they ranked highly and look at how much banned seafood they actually sell. if you take.... More Add your commentSign in with one of these accounts or just add your comment below. |
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