Coca-Cola and World Wildlife Fund (WWF) are expanding their nearly decade-long partnership and announcing ambitious new global environmental conservation and performance goals.
Since 2007, the two partners have worked together to conserve and protect priority river basins and catchments around the world; to improve water efficiency and reduce carbon emissions across Coke’s manufacturing operations; and to promote sustainable agriculture throughout the company’s supply chain. The partnership has expanded from a headquarters-to-headquarters collaboration to nearly 50 countries, with
Through the expanded partnership,
1. Improve water efficiency by 25% through operational advancements. Coke will improve its water use efficiency per liter of product produced through operational advancements throughout its global system. This target compliments the 21.4% improvement in water use efficiency achieved from 2004 through 2012.
2. Help maintain healthy, resilient freshwater systems.
3. Reduce CO2 emissions embedded in ‘the drink in your hand’ by 25%.