“The perception was that we were destroying the reef almost intentionally,” Deguara recalls. “And that’s the point I didn’t like.”

Heavy rains washed fertilizers and pesticides off sugarcane farms and into waterways leading to the world’s largest coral reef system, located off the coast of Queensland.

Through Project Catalyst, a collaboration among Coca-Cola, World Wildlife Fund (WWF), natural resource management groups Reef Catchments, Terrain, NQ Dry Tropics and the Australian government, Deguara and a group of fellow landholders are developing and testing progressive farming practices to improve the quality of the water runoff.

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