Keeping the Planet Wet: Watershed Responsibility
2012 will soon enter the record books as one of the hottest and driest years ever recorded across much of the continental U.S. The heat and drought took their toll on many Western states – where water scarcity is a constant and historic concern.
Content provided by Coca-Cola Journey
National Fish and Wildlife Foundation
Coca-Cola has been a pioneer in water replenishment and watershed management projects, both at home and abroad. Since 2005 it has been involved in 382 community water partnership projects.
And given a soaring global population, and the fact that nearly one out of every six people in the world doesn’t have access to safe drinking water, water sustainability is an issue that no nation, region or company can ignore if it wants to succeed.
In the United States,
Coca-Cola works with a variety of partners on water restoration projects – including the U.S. Forest Service, The Nature Conservancy, the USDA’s Natural Resources Conservation Service and the World Wildlife Fund (WWF). And, in the case of two projects – one in California and one in Colorado – the affected watersheds are also the source of water for Coca-Cola manufacturing plants.
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