And given a soaring global population, and the fact that nearly one out of every six people in the world doesn’t have access to safe drinking water, water sustainability is an issue that no nation, region or company can ignore if it wants to succeed.
Coca-Cola Refreshments water sustainability manager Jon Radtke understands how water touches all aspects of the company’s business. “It’s the main ingredient in virtually everything we make,” he says. “It’s an important component of our supply chain, specifically the agricultural ingredients. It’s also an important component for healthy communities – and we need to have healthy communities to have a healthy business.”
has been a pioneer in water replenishment and watershed management projects, both at home and abroad. Since 2005 it’s been involved in 382 community water partnership projects.
In the United States, Coca-Cola works with a variety of partners on water restoration projects – including the U.S. Forest Service, The Nature Conservancy, the USDA’s Natural Resources Conservation Service and the World Wildlife Fund (WWF). And, in the case of two projects – one in California and one in Colorado – the affected watersheds are also the source of water for Coca-Cola manufacturing plants.
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