SimpleStepsEver wonder whether your organic body cream or toothpaste is actually made with organic ingredients? You wouldn’t be alone. The USDA has faced a lot of criticism for its weak policing of personal care products. Now some retailers are beginning to pick up the slack. Whole Foods Market says starting next year it won’t sell products that claim to be organic unless they receive third-party certification. Jaime Bedrin reports on what this means for the consumer and industry.

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