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Confused about the difference between food labeled organic and natural?
A new video campaign uses humor to educate about the difference between organic and natural food labels.
Mon, Feb 03, 2014 at 12:45 PM
Screen shot from the "False Advertising Agency" videos
The term “natural” may be disappearing from some food labels
, but there are still plenty of foods in the grocery store with the label stamped on the box. There’s a new campaign from Organic Voices titled Only Organic
that’s designed to help consumers distinguish between organic and natural when it comes to food labels.
Organic Voices has created the “False Advertising Industry,” a series of humorous, satirical videos. They highlight how marketers use the word “natural” to sell foods even though the foods can contain pesticides, GMOs, growth hormones and other synthetic ingredients.
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