The term “natural” may be disappearing from some food labels, but there are still plenty of foods in the grocery store with the label stamped on the box. There’s a new campaign from Organic Voices titled Only Organic that’s designed to help consumers distinguish between organic and natural when it comes to food labels.

Organic Voices has created the “False Advertising Industry,” a series of humorous, satirical videos. They highlight how marketers use the word “natural” to sell foods even though the foods can contain pesticides, GMOs, growth hormones and other synthetic ingredients.

There are four “False Advertising Industry” YouTube videos in total that use humor to highlight the fact that natural does not mean the same thing as organic.

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