Joel Babbit is the Chief Executive Officer and co-founder of Mother Nature Network.
With sites that attract more than eight million visits a month from 200 different countries, MNN is the world’s largest online network for environmental and social responsibility news and information. It was launched in 2009 by Joel and Rolling Stones keyboardist Chuck Leavell, and equity partners include both CNN and Discovery Communications. It has been labeled “The New Green CNN” by Time, “The USA Today of Sustainability” by Fast Company, and “Green Machine” by Associated Press; selected “Best New Idea” at Fortune Magazine’s Green Summit; and chosen as a “Top Pick” by Newsweek.
Prior to launching Mother Nature Network, Joel spent over 25 years in the advertising and public relations industry. He co-founded and served as CEO of Babbit and Reiman Advertising (acquired by Gold Greenlees Trott) and 360 (acquired by WPP’s Grey Global Group). His prior experience also includes serving as President of WPP’s GCI, which was one of the world’s ten largest public relations firms. He began his career at McCann-Erickson, working on the Coca-Cola account. Other clients have included AT&T;, Home Depot, RJR Nabisco, Dell, UPS, Holiday Inn, USA Today, and General Motors.
Following Atlanta’s selection as host city for the 1996 Summer Olympics, Joel took a leave of absence from the private sector and was appointed the City’s first Chief Marketing and Communications Officer. He also served as a member of the mayor's Cabinet during this historic period. He has been active in many civic and charitable organizations including Young Presidents Organization, The CDC Foundation, The Anti-Defamation League, The Atlanta History Center, and SafeAmerica and serves as a Director of Primerica (NYSE; PRI) and The National Health Museum.
A native of Atlanta, Joel is a graduate of The University of Georgia.
LEARN MORE ABOUT MOTHER NATURE NETWORK: