Fruit and Vegetable Prescription Program, Wholesome Wave
The Fruit and Vegetable Prescription Program or FVRx is designed to encourage obese and overweight children and teenagers to eat better through incentives for the entire family. The nonprofit group Wholesome Wave partners with farmers and doctors to prescribe produce to improve health outcomes. Participating families meet with their health care provider for a consultation on diet and nutrition, and receive “Health Bucks” for fruits and vegetables redeemable at participating farmers markets. Valued at $1 per day for each family member, that amounts to $28 per week for a family of four.
In 2012, investigators reported 55 percent of the families participating in the pilot program had incorporated more fruits and vegetables in their diets, while 38 percent of the children had lost weight.