A Green party at a gas station?
Your Daily Thread, a green L.A. info hub, threw its launch party at a LEED-certified gas station.
Mon, Apr 06, 2009 at 1:59 PM
Your Daily Thread
— self-described as “L.A.’s hub for all things green, sustainable & local” — has been live for quite a while now, but finally threw its official launch party with the help of Pink Cloud Events
Festivities — with organic nibbles from Le Pain Quotidien and Real Food Daily and VeeV cocktails — happened at BP’s Helios House, an eco-controversial location, since it’s a gas station — that’s LEED-certified.
What is Your Daily Thread? Founded by Tracy Hepler and Lauren Johanson (below), YDT’s a website / e-newsletter that sends you a free local green tip a day — quite a bit like the L.A. edition of Ideal Bite. YDT also has a local calendar of events
(not yet as robust as Go to Green LA
) and a reader forum
(not very active as of yet).
Perhaps the launch party will kick off a new flurry of action at YDT. At the event, YDT gave away a $630 fixed gear Schwinn Road Bike to the people with the best eco-transit story for getting to the event. The winners: A couple from the westside that had broken up — but decided to carpool to the event together out of eco-guilt associated with solo driving — and got back together.
YDT also auctioned off — half of itself, sort of. $200 was the highest bid for an eco-date with Lauren Johanson; proceeds will go to local eco-nonprofit TreePeople
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