Festivities — with organic nibbles from Le Pain Quotidien and Real Food Daily and VeeV cocktails — happened at BP’s Helios House, an eco-controversial location, since it’s a gas station — that’s LEED-certified.
What is Your Daily Thread? Founded by Tracy Hepler and Lauren Johanson (below), YDT’s a website / e-newsletter that sends you a free local green tip a day — quite a bit like the L.A. edition of Ideal Bite. YDT also has a local calendar of events (not yet as robust as Go to Green LA) and a reader forum (not very active as of yet).
Perhaps the launch party will kick off a new flurry of action at YDT. At the event, YDT gave away a $630 fixed gear Schwinn Road Bike to the people with the best eco-transit story for getting to the event. The winners: A couple from the westside that had broken up — but decided to carpool to the event together out of eco-guilt associated with solo driving — and got back together.
YDT also auctioned off — half of itself, sort of. $200 was the highest bid for an eco-date with Lauren Johanson; proceeds will go to local eco-nonprofit TreePeople.