Aaron Paul, no stranger to generating some serious magic when it comes to fundraising for a good cause, is leaning on his 1.4M Twitter followers to help support a documentary about shark finning.
"Sharks have been around for nearly 400 million years, but at the current rate of overfishing they could be wiped out in a single human generation," said Peter Knights, director of WildAid.
While over 100 countries have already banned shark finning - including, most recently, New Zealand - films like "Extinction Soup" can go a long way to keeping that momentum moving forward.
Check out the trailer below and hit the fundraising page for the film here.
The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.