Adrian Grenier is adding a new delicious product to his growing green empire: his own wine label.
The 35-year-old "Entourage" star has taken the wraps off "Stomping Ground" wines, a blended variety sourced from organic, biodynamic and sustainable vineyards.
"We decided that we were going to create a sustainable wine because we are all about connecting and lifestyle and what better way to connect and communicate ideas about sustainability than around a nice dinner with a great bottle of wine," Grenier told reporter Robert Scoble at the Napa Film Festival Sunday. "It's a social lubricant."
Stomping Ground will be sold under Grenier's SHFT.com website, a green lifestyle portal launched in 2009. "I'm very passionate about trying to curb our destructive ways and provide a viable alternative to just ignorant consumption," Grenier said. According to the interview, Stomping Ground wines will feature an environmentally-friendly label and use recycled bottles.
The wine will be available in December, but you can pre-order starting next week on SHFT.com.
As mentioned earlier, Grenier will be honored this evening by Global Green USA at its 12th Annual Sustainable Design Awards in New York City. The actor will receive the Sustainable Design Award, which according to a release, celebrates his commitment to positive change while inspiring and encouraging others.
You can check out an interview with the actor at the launch of Stomping Ground below.