Back in March, after posting a particularly funny film trailer spoof for the popular game "Angry Birds," I looked into my crystal ball and bet anyone $10 that a real movie would one day materialize. Sadly, no one took me up on the offer or today I'd be skipping down the street with a crisp tenner.
Game creator Rovio confirmed at the Web 2.0 Summit in San Francisco this week that a film based on "Angry Birds" is in development. For those who somehow have yet to have a go at the game, it basically involves using your finger to sling birds from a catapult to destroy castles and other buildings being defended by evil pigs. The objection is to get the birds' eggs back — which the pigs have stolen for one reason or another.
If you're worried that this is a thin plot for a Hollywood blockbuster, I ask: "Have you seen 'The Tourist'?"
In an interview with The Hollywood Reporter earlier this month, former Marvel executive David Maisel expressed his excitement at taking a game enjoyed by every age and transferring it to the big screen.
"Over the past 20 years, if you look at all the gaming movies made from Super Mario Bros. to Prince of Persia: The Sands of Time, they’ve averaged about $35 million domestic box office," he said. "The 23 films made have earned about $800 million domestic box office. The two Lara Croft films account for about $200 million of that and another $200 million comes from the four 'Resident Evil' movies. The audience and the scope of the demographics from those traditional games has been somewhat limited, focusing on the heavy gamers."
"The potential for big entertainment franchises wasn’t as great. Now with casual gaming, not just Angry Birds but others as well, so many people are playing them. I think it’s the first time that we’ll see massive brands coming out of the game realm that really supersede traditionally what the gaming audience has been."
In an amusing bit, website Crushable dreamt up a mock plot for the new "Angry Birds" movie, writing:
Angry Birds: A serious drama in the animal kingdom. When a group of smug, crooked-teeth pigs (Paul Giamatti, Whoopi Goldberg and Robin Williams) steals the eggs right out of a bird’s nest, the entire bird community gets very, very angry. Sure, not everyone will survive — every mission is a suicide mission — but along the way, our heroes (Bradley Cooper, Anne Hathaway and Joe Jonas) learn about projectile physics, bombs, and maybe — just maybe — a little about themselves.
What do you think? Will you go and see this flick in the theater or is flinging suicidal birds at evil pigs the highest level of caring you're willing to offer Rovio?
That spoof trailer (which now has almost 10 million views), is available for your enjoyment once more below.
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