Behind-the-scenes of Nissan's polar bear commercial
Automaker pulls back the curtain to reveal the magic behind its latest ad for the all-electric Leaf.
Wed, Sep 15 2010 at 1:45 PM EST
Photo courtesy of Nissan Though Nissan's new commercial for the all-electric Leaf is barely a few weeks old, it's already enjoyed wide praise for people who enjoy a little "Awww..." with their car commercials.
Nissan's marketing department went for the heartstrings with a short bit about a polar bear that goes searching for hope in the modern world — while his world melts away due to climate change. He comes across a guy getting into his Nissan Leaf and the two just hug it out.
It seems that Nissan knew they'd have a hit on their hands — and have put together a cool little behind-the-scenes vignette that shows just how they made everything come together. And yes, the polar bear was real — at least in some spots.
Check out the video below:
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Comments
TV watcher
11/07/2010 11:17 AM
Your headline is misleading. It says "Behind the Scenes" which hints that you are going to explain how the commercial was made, and I was very disappointed to see that you don't say anything about how it was made. I want to know how many takes it took, where the bear came from, etc.
Martha
09/18/2010 18:46 PM
One of the best commercials I've ever seen. Bravo for focusing on the bear and only mentioning the car at the end. It made you want to know who made the commercial. You surged ahead of the competition. Excellent!!
