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    What's this?
Behind-the-scenes of Nissan's polar bear commercial
Automaker pulls back the curtain to reveal the magic behind its latest ad for the all-electric Leaf.
Wed, Sep 15 2010 at 1:45 PM

Related Topics:

Nissan Leaf, TV Shows
Nissan leaf polar bear

Photo courtesy of Nissan

Though Nissan's new commercial for the all-electric Leaf is barely a few weeks old, it's already enjoyed wide praise for people who enjoy a little "Awww..." with their car commercials.
 
Nissan's marketing department went for the heartstrings with a short bit about a polar bear that goes searching for hope in the modern world — while his world melts away due to climate change. He comes across a guy getting into his Nissan Leaf and the two just hug it out.
 
It seems that Nissan knew they'd have a hit on their hands — and have put together a cool little behind-the-scenes vignette that shows just how they made everything come together. And yes, the polar bear was real — at least in some spots.
 
Check out the video below:
 

The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.

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Comments: 2
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anonymous
TV watcher Nov 07 2010 at 11:17 AM

Your headline is misleading. It says "Behind the Scenes" which hints that you are going to explain how the commercial was made, and I was very disappointed to see that you don't say anything about how it was made. I want to know how many takes it took, where the bear came from, etc.

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anonymous
Martha Sep 18 2010 at 6:46 PM

One of the best commercials I've ever seen. Bravo for focusing on the bear and only mentioning the car at the end. It made you want to know who made the commercial. You surged ahead of the competition. Excellent!!

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