The reach of green lifestyle expert Danny Seo is about to extend to your newsstand.
The 37-year-old will launch "Naturally, Danny Seo" in July - a magazine focused on sustainable food, travel, health, and beauty and crafts.
As with any magazine featuring a sustainable bent, great care must be taken to make sure the impact of the printing process isn't a detriment to the message. To this end, Seo has worked with his team to source recycled paper that he says will genuinely surprise people with its quality.
"One of the biggest problems facing the magazine industry is the quality of paper print publications are using," he says. "Yes, paper is expensive, but going thinner and thinner to the point of being almost able to see right through the pages is not the solution. Naturally, Danny Seo will be printed on some of the highest quality and greenest paper in the marketplace. We found a great paper manufacturer in upstate New York called Mohawk Fine Papers. They are like the Tiffany of paper companies and I think people will be surprised we are upgrading to such a thick, heavy, wonderfully textural paper for the magazine. The reason? I feel strongly magazines should not be a disposable product, but more of an archival one. Printed materials (especially with our gorgeous photography) has become a new luxury goods item and we want to celebrate that. The paper is luxurious, recycled and even made using wind power. Mohawk Fine Paper is more than just green, it's utterly gorgeous."
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