Leonardo DiCaprio has played many roles in his lifetime, but "watchmaker" is perhaps the last thing you'd expect to see on his resume.
Nevertheless, the 36-year-old is credited with the co-creation of a new timepiece, dubbed the Aquaracer 500M, from luxury watchmaker TAG Heuer. Continuing a relationship that began last year, the limited-edition watch will benefit an initiative to raise money in support of two leading environmental organizations, the Natural Resources Defense Council (NRDC) and Green Cross International.
Leo's passionate environmental efforts even inspired the company to reduce its carbon footprint through the installation of solar panels on its factories. Construction is expected to be completed at the end of this month.
The president and CEO of TAG Heuer, Jean-Christophe Babin, said, “Leonardo visited the factory with an eye on everything that could be done to reduce our energy consumption. His factory visit in La Chaux-de-Fonds turned into an inspiring and creative environmental audit. Leonardo combined his environmental mind with a highly respectful approach toward our staff, making his visit an impactful highlight of TAG Heuer’s 150th anniversary celebration.”
This isn’t the first time DiCaprio has used the watch scene to further environmental initiatives. Back in July of 2008, the actor signed on with Jaeger-LeCoultre to help promote a one-of-a-kind $300,000 timepiece. 100% of the sales went directly to the Leonardo DiCaprio Fund.
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