In honor of the 23rd anniversary of "Shark Week" on the Discovery Channel, the headquarters for the company in Silver Spring, Md., has installed a massive inflatable shark that is lovingly called "Chompie".
The shark is 446 feet long from nose to tail, 113 feet tall, and 200 feet wide. If Chompie were a real shark, he/she would weigh 84,000 pounds.
According to the release, it took 11,720 yards of fabric to make the shark — that's 6.65 miles of fabric! It also took 36.7 miles of thread and 3/4 of a mile of seat belt webbing.
Beyond the bevy of ratings Discovery expects from Shark Week, the company is also committed to making a difference with its shark-themed programming. PSAs from Oceana, Ocean Conservancy and The Pew Charitable Trusts will air all week, educating viewers about the plight of sharks and encourage grassroots action via an online resource center.
Shark Week kicks off on Discovery on Sunday, Aug. 1 with the series "Ultimate Air Jaws".