This week, the Discovery Channel is celebrating 25 years of groundbreaking original programming — and in a 21st century twist, is integrating viewers' tweets into the festivities.
Through its "MyDiscovery" initiative, the network has set up a cool interactive tool to let you tell the world through Twitter what you've "discovered" over the past 25 years. That, or you can simply add the hashtag #mydiscovery to the end of your tweets.
Selected tweets will be aired throughout the week on the channel.
Additional anniversary festivities include a look back at the people, places and events that have shaped the network — and the world — over the past 25 years.
“Discovery has inspired a generation and become a state of mind,” said Clark Bunting, president and general manager of Discovery Channel and president of Science Channel. “I’m proud to say that Discovery has ignited the passion inside all of us to be curious, explore and be more engaged with the natural world. It is this curiosity and commitment to telling amazing stories that drives us to create the best content on television every single day. And the best is yet to come.”