While other networks have been making ratings history with zombies, fishermen, and gold miners, A&E last night did it all with ducks.
The unscripted series "Duck Dynasty" captured more than 6.5M viewers for its season two finale Wednesday (Dec. 6th), making it A&E's most-watched telecast of all time. The show focuses on the Robertson family business of custom ducks calls and decoys. It's a unique focus for a series - but like other reality series, it's the characters that keep people coming back for more.
"They’re as good at being television stars as they are at making duck calls: comfortable on camera; clear about who is serving what comedic function; aware that deadpan humor works much better than aggressively trying to be funny," wrote the NY Times in a review last spring. "The result is a pretty entertaining show."
Even "Nashville," the popular drama on NBC, couldn't match the mighty ducks on A&E Wednesday night for total viewers - a trend that more broadcasters are facing as cable network series like "The Walking Dead" and "Deadliest Catch" steal away more and more eyeballs.
“Duck Dynasty represents the best of A&E’s unique brand of storytelling, showcasing authentic and engaging characters,” said Bob DeBitetto, President of A&E Network and BIO Channel. “It’s extremely gratifying to see more and more viewers flocking to the series week after week.”
And it's not just television - the series also boasts an extremely healthy social media presence with nearly 2.1 million Facebook fans.
Look for "Duck Dynasty" to return to A&E in early 2013.
The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.