With only a few months until Darren Aronofsky's "Norah" floods theaters, Paramount Pictures is throwing down $4M for a 30-second trailer during the Super Bowl.
"A great flood is coming," says Russell Crowe as Noah. "The storm can't be stopped, but it can be survived."
According to Aronofsky, the story of Noah's Ark from the Book of Genesis is more inspiration for his film than a word-for-word recreation.
“I don’t think it’s a very religious story," he told Variety in 2012. "I think it’s a great fable that’s part of so many different religions and spiritual practices. I just think it’s a great story that’s never been on film. I want to make a big event film, and I think it can be that.”
Most telling perhaps of the changes in store is Aronofsky's belief that Noah was the first environmentalist.
It’s a really cool project and I think it’s really timely because it’s about environmental apocalypse which is the biggest theme, for me, right now for what’s going on on this planet," he told Slashfilm. "So I think it’s got these big, big themes that connect with us. Noah was the first environmentalist."
Check out the Super Bowl spot below. "Noah" debuts in the U.S. on March 28th.
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