In a disgusting reveal of cruelty and ignorance, Elle Macpherson has admitted to purchasing and consuming endangered rhino horn.

During an interview with The UK Sunday Times, the supermodel said the poached horn tastes a "bit like crushed bone and fungus in a capsule." Adding, "Does the job though." Powdered rhino horn has been used for centuries in Chinese medicine to cure a variety of issues including fevers, pain and arthritis.

Macpherson's open promotion of the illegal medicine can only work against the 11,000 rhinos left on the planet. According to MongaBay, poaching hit a 15-year high last year to keep up with demand for rhino horn. 

Most animals are either shot or tranquilized, left to a slow, agonizing death after their horns are sawed off. It's estimated that the product Elle purchased cost more than $60,000 per kilogram.

In today's world of desperate souls looking for the fountain of youth through any means available, Macpherson's comments are a dangerous catalyst for the extinction of an entire species. She should be ashamed — though any future remorse will do little to counteract the promotion of rhino horn as a wonder drug.

If you ask me, I'd say she has just ensured the animals' demise.

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