By now you've likely heard the news that Ellen DeGeneres' made history Sunday night at the 86th Academy Awards with her record-breaking celebrity selfie. The photo, which featured 10 actors from Brad Pitt to Meryl Streep, has been retweeted a record-breaking 3.2 million times - crushing the previous record held by President Barack Obama
Of course, Ellen wasn't the only big winner Sunday. Oscars' sponsor Samsung, which supplied the phone that took the photo (and was shown countless other times throughout the telecast), also scored some very valuable and coveted free advertising from the stunt. Yesterday, the electronics company acknowledged that fact by announcing a very big donation to charities supported by DeGeneres.
"While we were a sponsor of the Oscars and had an integration with ABC, we were delighted to see Ellen organically incorporate the device into the selfie moment that had everyone talking," the statement read. "A great surprise for everyone, she captured something that nobody expected.
"In honor of this epic moment and of course, the incredible response of nearly 3 million retweets, we wanted to make a donation to Ellen's charities of choice: St. Jude's and the Humane Society," the company said. "Samsung will donate $1.5 million to each charity."
In response to this surprise donation, Wayne Pacelle, CEO of the Humane Society of the United States, praised DeGeneres for using her celebrity to help animals around the nation. "All of us at The HSUS are so honored she chose to invest in our work, given all of the other worthy charities that serve animals and people," he said in a blog post.
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