FEED's stylish health kit
Buy a new FEED Health Backpack, and you'll will send an identical pack -- filled with medical supplies -- to Sub-Saharan Africa.
Fri, Aug 28, 2009 at 1:13 PM
— the eco-totes that raise money to help feed hungry children around the world through the United Nations World Food Program
’s School Feeding operations — just got a new sleek addition. The FEED Health Backpack
, a perfect-for-school canvas carry-all, got its official launch at a star-studded party in Santa Monica on Wednesday.
The party, thrown by Kenneth Cole — whose stores’ll be selling the FEED Backpacks exclusively — and Lauren Bush (above) — co-founder and CEO of FEED — happened at a LEED-certified LivingHomes
prefab house. Madeline Zima (Californication
), Ed Begley, Jr. and his wife Rachelle (Living With Ed
), and Ryan Kwantan (True Blood
) were among the celebs that came out to sip Veev cocktails while celebrating FEED’s newest launch.
Buy a FEED Health backpack, and an identical pack filled with medical supplies will be given to community health workers by The Millenium Villages
, an organization that seeks to help rural African communities lift themselves out of extreme poverty. Get the backpack at Kenneth Cole stores or at kennethcole.com
Photos by Siel
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