Janet Jackson's decision to sign on as the new face of fur label Blackglama has created a stir in the animal rights world.

What's most puzzling about Jackson's decision to join the “What Becomes a Legend Most” campaign is that for years, she has been a staunch advocate of the anti-fur movement. PETA Senior Vice President Dan Mathews sent the singer a letter puzzling over this very fact — and recalled a conversation the two shared over the issue.

“You and I spoke at length about the fur issue," he writes. "You told me that you were always aggravated at photo shoots when stylists would try to throw fur on you and that you were even wary of wearing fake fur out of concern that it might actually be real or look real in photos and send the wrong message. You were very straightforward and sensible about it. What happened?”

Pamela Anderson has a theory that's probably the most plausible: money.

“It’s disappointing," the actress said. "She has spoken out against fur before. I don’t know why some people stop listening to their heart. I guess some people get greedy, but it’s sad.”

Janet Jackson's Blackglama fur ads will hit national print outlets this September.

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