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George Clooney brings coffee industry back to South Sudan
Actor convinces coffee brand Nespresso to build roads and infrastructure needed to help farmers export goods by 2015.
Tue, Jul 23, 2013 at 08:07 AM
George Clooney can put people in move theaters, convince them to open their wallets for a good cause, and, apparently, also help build entire industries in countries in desperate need.
The 52-year-old actor recently appeared at a press conference for coffee brand Nespresso, for which he is a brand ambassador, and announced a phenomenal new initiaitve
to revitalize the coffee industry in South Sudan
"There is a real opportunity here," he said. "There is only one product coming from South Sudan right now, that's oil, and the problem (with) oil is that someone, a company, takes the oil from the ground, beneath the feet of the actual people who put (it) there, put it in a pipeline... and they sell it. It (the money) doesn't seem to trickle back down to the people."
Clooney, who has been passionately involved in helping the Sudanese region for many years, even convinced Nespresso bosses to shell out for roads and infrastructure needed to help farmers export goods by 2015.
"This is a tricky moment in South Sudan's history, and I asked Nespresso about the viability of coffee production in South Sudan," he said. "Back then I didn't know that South Sudan used to grow a lot of coffee, and that there are some great Arabica plants."
"Most of the money I make on the [Nespresso] commercials I spend keeping a satellite over the border of North and South Sudan to keep an eye on Omar Al Bashir [the Sudanese dictator charged with war crimes at The Hague]. Then he puts out a statement saying that I’m spying on him and how would I like it if a camera was following me everywhere I went and I go ‘well welcome to my life Mr War Criminal’. I want the war criminal to have the same amount of attention that I get. I think that’s fair."
Check out one of Clooney's satellite-funding commercials for Nespresso below.
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