The Hearst Tower, the first LEED Gold skyscraper in New York City, is briefly shown - and is reportedly playing the role of headquarters for the fictitious weapons manufacturer Oscorp Industries. In the trailer, it also appears to be the place where Peter Parker becomes bitten by a radioactive spider, thus turning him into the web-slinging superhero.
In real life, The Hearst Tower is a force for environmental good, setting the example for other green building projects in New York and throughout the nation. Some of the sustainable highlights include a steel structure that uses 90% recycled materials, rainfall collection system that annually diverts 1.7 million gallons of water from NY's sewer system, copious amount of natural light, and sensors throughout the building that manage additional energy needs.
"New York City and the Columbus Circle area of Manhattan have been Hearst's home for nearly a century, and when we decided to build a new home here, we had to get it right," said Hearst's Victor Ganzi in 2007
. "Our approach to environmental sustainability is an outgrowth of our determination to build the best building for our employees, our neighborhood and our city."
And hey - now they can say that Spider-Man was born there too. Check out the trailer below.