At the Environmental Media Awards last Saturday night, director James Cameron told the audience that he was ready to fight for the environment with his own cash — starting with California's Proposition 23.
“The fight is in front of us, and it’s really time to really double down. I mean, the fight’s been brought to us in our own home turf with Prop 23,” Cameron said. “The AB 32 legislation is such important, landmark legislation on climate change and a clean energy economy that we’ve just got to win this one and we’ve got to win it resoundingly. So I’ve dumped a bunch of money into that, which I don’t normally do — I just feel like it’s such a line in the sand fight that we have to win.”
That "bunch of money" turned out to be $1 million — a substantial sum for fighting a ballot initiative, but one the 56-year-old can certainly afford. It's estimated that Cameron made in excess of $300 million (and counting) off of "Avatar's" success at the box office. So he's serious when he says he can make a difference with his money.
Joining the director in donating to the "No on Prop 23" campaign is Intel Corp. co-founder Gordon Moore with $1 million, Google Inc. co-founder Sergey Brin with $200,000, and most recently Bill Gates with $700,000
If approved by voters, Prop 23 would suspend the Global Warming Solutions Act (scheduled to begin in 2012) until California's unemployment rate drops to 5.5 percent for four consecutive quarters. Such a feat has only occurred three times in the 35 years since stats were first recorded.