When the decision was cast to take their new "Walking with Dinosaurs" feature film and tag "3-D" to the end of it, BBC Earth, Evergreen Films, and Reliance Pictures turned to the one man who could do the task justice.
Director James Cameron has been riding high since the 3-D camera system he invented with Vince Pace for "Avatar" ushered in a new age (and revenue source) for the entertainment industry. Back in April, he announced the formation of a new company to market the "Cameron|Pace Fusion 3D Camera System" for movie and television broadcasting.
“Our goal was to create a brand name that was associated with quality in 3-D," Cameron told The Hollywood Reporter. "To do that, we had to have the best technology we could come up with in-house and operate that technology in the field, and most importantly we had to form alliances and partnerships with people who also want to do high-quality 3-D. Evergreen and the BBC are perfect examples of this.”
According to the Cameron-Pace site, the director's 3-D technology has been employed on some 22 feature-length films.
"Walking with Dinosaurs 3D" is a $65 million production based on the popular documentary television mini-series that aired on the BBC and Discovery Channel between 1999 and 2000. Due to its use of advanced computer graphics, the series was the most expensive documentary series per minute ever made, according to The Guinness Book of World Records.
Fox, which owns the U.S. rights, has slated the film for a late-2013 release.