On Sept. 29, Jessica Alba will be honored by the Environmental Media Association with its first "Green Parent Award."
The decision to make the 31-year-old the inaugural recipient of the honor must have been an easy one. Since giving birth to her first child in 2008, the actress has been on a roll promoting green living and chemical-free households.
"I'm very strict with her," she said in a 2010 interview about daughter Honor. "She's healthy and on a schedule. We eat organic, our house is all green, we don't waste. It's more about having as green a house for my daughter as possible."
Besides supporting legislation such as the Safe Chemicals Act, Alba's most significant contribution to the green parenting scene has been the creation of her own sustainable children's brand called The Honest Company. The innovative online business offers an eco-friendly line of family essentials (ie; plant-based diapers, mineral sunscreen, plant-based biodegradable laundry detergent) via a monthly subscription service.
Alba says she made the decision to launch her own business mainly because the current marketplace wasn't fulfilling her own needs, something she (rightly) assumed was frustrating to many other parents.
“I’ve spent way too many hours researching products and driving around trying to find safer, eco-friendly options for my kids. I knew that most people didn’t have that kind of time, nor the means to pay the premium prices. We had to make it easier.”
In an exclusive with E! Online, EMA president Debbie Levin praised Alba's commitment to the green scene. "Becoming a parent is life-changing and brings into focus the priority of healthy choices and the responsibility of the environmental sustainability of our planet. Jessica is a great example of how you can turn that passion into positive change."
The 2012 EMA's will also recognize several movies and television series for their efforts to raise environmental awareness. Some of the nominees include "21 Jump Street," "Big Miracle" and "The Lorax" in the feature film category; "Whitney," "Veep" and "Happy Endings" in the TV episodic comedy category; and "Harry’s Law," "Dallas" and "Rizzoli & Isles" in the TV episodic drama category.