Today is Justin Bieber's 17th birthday — and to celebrate, he's asking fans to eschew gifts and instead make a difference with their wallets.

The massively popular pop singer recently joined forces with charity: water, asking fans to donate to the organization and help provide clean water to those in developing nations.

"I have had an incredible year and it is all due to the fans helping me live my dream. I'm turning 17 years old on Tuesday [March 1] and have so much to be grateful for!" Bieber wrote on the charity's website. "So this year, I really want my birthday to be all about helping others.

"Instead of asking for gifts, I'm asking friends, family and fans to consider donating $17 for my 17th birthday to help make a change," he added. "One hundred percent of all donations go directly to building clean water projects in developing countries with Charity: Water, and we'll be able to see photos and GPS of the projects we helped build!"

As you would imagine, fans of have been more than happy to oblige, crushing the original goal of $17,000 with a current mark of just over $32,000. And this isn't just some 24-hour event either — Bieber plans on keeping the fundraising going for another 87 days.

"I'm really so grateful for my family, friends and fans — and I believe we can do something big to help bring clean water to people in need," he writes. "Even if you don't have $17 to give I just ask you to go out in your community and try and make a positive difference. Even the smallest act of kindness can go a long way."

Last week, Bieber went on "The Ellen DeGeneres Show" to present the host with a lock of his recently cut iconic hair. "I’m giving pieces of it to different people," he said. "We’re doing something special. We want you to donate it to whatever charity you want to."

DeGeneres ultimately setup an eBay auction to benefit the animal charity The Gentle Barn. With less than 24 hours left, almost $13,000 has been raised.

So sure, I may not be into his music, but Justin Bieber continues to sell me on his philanthropy and overall "nice guy" persona. Don't tell anyone, but I may just be catching "Bieber fever."

See also:

Ways to save water