Thursday evening's "flour bombing" of Kim Kardashian has thrown the 31-year-old reality star back into the spotlight of the animal rights scene.  

 

While walking the red carpet in attendance for the launch of a new line of perfume, Kardashian was assaulted by a woman in the crowd who threw a bag of flour and screamed "fur hag!" After suffering a direct hit, Kim was quickly rushed away, her attacker was detained, and police and firefighters arrived on the scene. 

 

Such an attack caps months of appeals from animal activists for Kim to drop her personal affection for fur clothing, as well as sales at the popular Kardashian store Dash. In November, PETA released a billboard on Beverly Boulevard in West Hollywood with Kardashian, wearing fur nonetheless, strategically placed next to baby foxes. It read, “Kim: These babies miss their mother. IS SHE ON YOUR BACK?”

 

After concluding that the powder was nothing more than flour, Kardashian chose not to file charges and the woman was released. The next day, however, she told E! News that she was rethinking the decision. 

 

"Now that I think about it and had some time to digest it," she said, "I think, 'What if that was some other substance? What if that person had a dangerous weapon?' It's scary. And what's even scarier is this woman acted as if she was a part of the press. She just came out of nowhere! And so we are definitely changing things up a little bit, amping up security, taking some measures, and ... I'm gonna definitely deal with it because it is not acceptable."

 

Should those charges come to pass, animal rights org PETA — which has denied any involvement in the assault — says they will take advantage of any legal action to help raise awareness on the cruel fur industry. 

 

"We don't believe Kim would be so shortsighted as to go after this woman," the group said in a statement. "But if she does, we'll definitely look at how to maximize exposure to the cruel fur industry, and that could mean defending the activist if she wishes."

 

This is the second "flour bombing" over fur I can remember - with Lindsay Lohan becoming the first target of the practice back in 2008. Check out a video of Kim's incident below. 

 

 

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