"Take a look, it's in a book, it's Reading Rainbow..."
"Reading Rainbow," the nostalgia-inducing children's series that ran from 1983 to 2006, is turning to the web to help fund a comeback. And by now, you already know who is leading the charge.
"Over the past year, I have watched Kickstarter bring communities together to support artists and inventors. Again and again, I have been inspired by watching like-minded people team up to accomplish impossible dreams, and to change the world. Now, I am hoping you will join me on my mission: to bring Reading Rainbow back for every child, everywhere."
Burton goes on to explain how 1 out of every 4 children in America will grow up illiterate, a serious issue he says will require everyone working together to reverse. Burton's goal is to start reversing that trend by getting "Reading Rainbow" back in front of kids - starting with the classroom.
"Together, we want to provide Reading Rainbow to as many classrooms as possible FOR FREE!," he writes. "When we meet our initial goal of $1,000,000, we can put Reading Rainbow in over 1500 classrooms at no cost to the schools!"
With 34 days to go, the campaign has already raised over $570,000. If they reach their goal (and it looks like they'll get there over the next few hours), Burton has promised some "big ideas for stretch goals" to take this comeback even further. Are you paying attention PBS?
Check out the Kickstarter video for "Reading Rainbow" fundraiser below. To donate and give new life to a beloved series, jump here.
Related on MNN: 'Reading Rainbow' on your iPad
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