For an astounding fifth year in a row, NBCUniversal will turn its programming a darker shade of green in celebration of Earth Week.
“After five years of Earth Week, we have found that our audiences continue to look for information about what is happening to the environment, and steps they can take to make a difference,” says Beth Colleton, senior vice president of NBCUniversal Corporate Social Responsibility. “Integrating environmental themes into our storylines has proven to be an effective, fresh way to provide viewers with this information, which our entire cross-company portfolio has embraced.”
That portfolio includes 50 networks like USA, Bravo, The Weather Channel and MSNBC. According to the release, more than 100 hours of original and new, environmentally themed programming will hit the airwaves between April 15 and April 22. A bit of what to expect when the peacock logo goes green is below:
USA: “In Plain Sight” starring Mary McCormack (Mary Shannon) and Fred Weller (Marshall Mann), will integrate a green theme into its storyline this week when Mary’s ex-husband Mark, is hired for work installing solar panels.
Bravo: On “The Real Housewives of Orange County,” the ladies take a “glamping” trip to Santa Barbara and one housewife dishes about her decision to drive a Prius.
The Weather Channel (TWCC) will premiere “Turbine Cowboys,” the first docu-series in the network’s “Braving the Elements” anthology series, which will chronicle the lives of the men and women who brave extreme and dangerous weather conditions at work on the wind turbines.
Oxygen will air an episode of “Best Ink” in which tattoo artists compete in a flash challenge on the Underwood Family Farm, known for its sustainable agriculture practices.
Nightly News: With 75 percent of the planet’s reefs in serious trouble from overfishing, coastal development, and pollution, NBC News’ Chief Environmental Affairs Correspondent, Anne Thompson, will look at what’s being done to protect coral reefs around the world.
Sprout will premiere its new exclusive animated series “Justin Time” on Earth Day, kicking off a week-long celebration on The Sunny Side Up Show live morning block that will inform preschoolers about the world around them and promote conservation and the importance of caring for the environment.
Access Hollywood and Access Hollywood Live will air green segments on celebrity, lifestyle and beauty, including an exclusive look at H&M’s Conscious Collection, as well as Jessica Alba’s eco-friendly baby line. There will also be a special green-themed weekend show featuring eco-conscious celebrities.
NBC Sports Network will air an interview with environmental advocate and Boston Bruins defenseman, Andrew Ference, on what he does to stay green.