Ever since PETA first announced last summer that it was securing one of the new .xxx top level domains for a "pornography site that draws attention to the plight of animals," reaction has varied from amusement to outrage.

 

This morning, the organization finally took the wraps off of the new site — and guess what? It's really not that bad. 

 

Thankfully, the "hardcore porn" mixed with "animal rights" that was teased over the last several months, did not make it into the final product. Instead, we have a site that showcases some of PETA more risqué campaign ads, stunts and other semi-NSFW materials. In other words, this is the tamest .xxx domain that's likely to bow online.

 

In a posting on the new site, the organization explained in a bit more detail why it decided to pursue a XXX domain. 

 

"PETA's mission is to put an end to animal suffering, and we use every available opportunity to spread this message we always have, and we always will. Unfortunately, this is not always an easy task. Unlike our opposition, which is mostly made up of wealthy industries and corporations, PETA must rely on getting free "advertising" through media coverage."

 

"It's a safe bet that many visitors to PETA.xxx didn't set out to learn about how animals are mercilessly slaughtered on today's factory farms; understandably, such topics are convenient to ignore. That's why PETA must make our message impossible to forget—and launching a website with a .xxx domain name is one way that we can achieve that goal."

 

Click on the "Hardcore Videos" link and you're treated to gruesome scenes of animal cruelty. The "Sexy Pictures" section features women in lettuce bikinis. "Sex Tips" include various animal-free foods and their impact on a better you in the bedroom. All-in-all, the entire experience is simply a "sexier" version of PETA's standard site. None of the "animal rights porn" fears actually ended up coming true. At least, not yet. 

 

"[T]his is the perfect example of sex just being used to draw interest, and then once you're there on the site, we're going to hit you with facts that you need to know about the world of animals," adult-film star Ron Jeremy said in a Q&A video.

 

Curious? You can check out the new site here - but as before, anyone at work should stay clear due to the .xxx extension and semi-nude content. 

The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.