It appears that PETA is ready to move beyond just "barely naked celebrities" and instead go for the full monty. 

The animal rights organization is apparently looking to capitalize on the newly announced .xxx domain with a "pornography site that draws attention to the plight of animals."

While the group is open about their intentions, other well-known brands such as MTV, Comedy Central, and a slew of other companies are planning to sign up just to protect their trademarks. Certain nonprofits will not have to pay the $200-$300 fee to secure their domains. 

Of course, the move by PETA could just be yet another stroke of marketing genius in an attempt to gain press, but it's not without precedent. Last year, the organization expressed interest in acquiring the domain sex.com after it was put up for auction. In a letter to the sellers, PETA officials explained what they might do with the address, writing:

"Visitors to the newly revamped Sex.com site could watch our sexy Super Bowl ads like 'Veggie Love' (about how a vegan diet can enhance your time between the sheets) or watch Alicia Silverstone's naked testimonial — living proof that a vegan diet does a body good. They could gaze on sultry ads featuring gorgeous vegetarians, like Pamela Anderson and Owain Yeoman, or join the action and participate in one of our Sexiest Vegetarian contests. They could also read about the many vegan foods that are natural aphrodisiacs."

That's a bit more tame than full-on porn, so we'll just have to wait and see what an animal rights XXX website might entail. Look for the new domain to be available to interested parties by the end of the year. 

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