Rachael Ray is tapping into the rising popularity of food trucks by introducing her own temporary "pop-up" for three days in New York City. But unless you've got four paws and a tail, don't expect to find anything to your liking on the menu.
The 44-year-old TV host and celebrity chef started offering free samples yesterday of a new wet dog food from her charitable pet food line, Nutrish. According to People
magazine, Thursday's Columbus Square stop attracted a lot of attention, and the first pups in line were from the local Best Friends Animal Society
“Dogs will be served their choice on a dish, and they can go home with samples and a bottle of pup water,” Ray told the N.Y. Times earlier this week
. Menu options include Chicken Muttballs, Chicken Paw Pie, Beef Stroganwoof and Tail Waggin' Turkey.
Since launching Nutrish in July 2008, Ray has donated a portion of all profits to animal welfare organizations, a total that's expected to surpass $4 million by the end of 2012. The line, which is dog-only — but the company has plans to expand to cats soon — features dry and wet options that contain no artificial preservatives, flavors or colors.
“Nutrish is made to human standards. I’ve tried the kibble myself,” she said. “And the wet food looks like real food, not brown mush.”
Ray's "Pup-Up Food Truck" will be in New York City thru Saturday (Oct. 20). Depending on how it's received, she may take the idea to other cities to promote adoption and animal welfare.